Just a week into COO role, Kia exec Bill Peffer quits
By CARSIFU | 09 January 2021
UPDATE: Bill Peffer has left Kia to head Maserati North America.
LOS ANGELES: Kia Motors America’s chief operating officer Bill Peffer resigned on Thursday after only one week in the position.
The company said he left to pursue a new opportunity in the automotive industry. Kia Motors America has yet to appoint a successor.
Peffer joined KMA in July 2017 as vice president of sales operations.
Kia said his three-plus years led to the company’s best-ever retail sales performance last year, helping make it the fastest-growing mass market brand in the US.
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