The state-of-the-art studio further establishes Karma Design as a dedicated business unit for the company, to both drive the company’s unique design identity and syndicate its styling services.
“Karma Design plays an important role in Karma’s diversification efforts as we embrace new market opportunities and evolve toward the next phase of our future,” said Karma CEO Dr Lance Zhou.
The 12,000 square-foot design studio represents a multimillion-dollar investment and underscores Karma’s efforts to enhance and grow its design services.
The new studio strengthens the company’s design capabilities as it readies itself for both future Karma design projects and those on behalf of other OEMs and startups.
The new business unit is also tasked with offering luxury-lifestyle design services beyond automotive and developing and guarding the unique Karma’s design language.
The new studio is designed to offer Karma’s signature luxury offerings to others and features a customization room for clients to tailor jewels, colours and materials to their unique specifications, in addition to a trim shop.
A floor-to-ceiling power wall provides designers with the opportunity to show full-scale concepts digitally, while clay modelling is completed on a new surface plate and state-of-the-art measuring towers.
Led by the company's global vice president of design and architecture Andreas Thurner, Karma Design’s dedicated team encompasses skilled designers from across the globe with experience in a variety of industries including automotive, fashion, luxury goods and more.
In addition to designing the company's future product, its designers will also lend their creative expertise and signature luxury offerings to OEMs, startups and design projects beyond automotive.
Karma’s design team is responsible for the iconic design language exhibited in the company’s striking SC1 and SC2 concept cars, and its reimagined 2020 Revero GT, which recently received the 2020 Luxury Green Car of the Year Award.
The new design studio is part of a wider investment of more than USD$10mil (RM42mil) in new infrastructure at Karma’s global headquarters, including a new dynamometer test facility and conference centre.
“As Karma moves forward in new and exciting directions, our new design studio is equipped to deliver luxury design services to both discerning Karma customers and business enterprises. The architecture of the new studio is minimalistic and modern; it is certain to bring fresh inspiration to our designers, partners and customers,” said Thurner.
