Kia Europe names insider Marc Hedrich as president and CEO

FRANKFURT: Kia has announced that Marc Hedrich will join the European regional headquarters in the position of president and CEO, starting on Jan 1, 2024.

With this appointment, he will continue his career with Kia, having held senior management positions at the company since 2015 – most recently as president of Kia France. He takes over from Won Jeong Jeong, who has held the role for the last four years.

Hedrich will bring a wealth of experience to his new position, having fulfilled senior management roles at both national and regional level for more than 30 years in the automotive industry.

As well as his most recent role as president of Kia France, he served in senior positions in leading automotive companies. Throughout his time with the Kia brand, he has helped drive forward all areas of strategy and operations – from sales, marketing and product to customer service and retail.

"Going forward, the European team will continue its bold transformation process to become a sustainable mobility solutions provider, with a focus on our people, planet and profit. I’m excited to work with the strong European team to contribute to this goal,” said Hedrich.

Hedrich graduated from the European Business School before starting his career at Ford France in the 1990s.