KUALA LUMPUR: Kia Motors Corp has formed a strategic partnership with Bermaz Auto for the expansion of Kia's business in Malaysia.
They are expected to set up Kia Malaysia Sdn Bhd, a new joint-venture company to undertake the assembly of completely knocked-down (CKD) Kia vehicles in Malaysia.
The three models planned for the Malaysian market are the Seltos and Carnival with the third model to be announced later.
In addition, Kia has also appointed Bermaz Auto subsidiary Dinamikjaya Motors Sdn Bhd as the new distributor of Kia vehicles in Malaysia.
As the new distributor, Dinamikjaya Motors holds the right to distribute and sell Kia vehicles, both CKD and completely built-up (CBU), sell genuine parts, provide afterssales services and build Kia’s brand reputation and awareness in Malaysia.
Kia Asia Pacific president and chief executive officer Tae Hun (Ted) Lee said in addition to Bermaz Auto's proven capability in successfully building up automotive marques in Malaysia and the Philippines, the company also has automotive manufacturing experience.
"We believe we have placed the Kia brand in good hands under the capable leadership of its executive chairman Datuk Seri Ben Yeoh," Lee said.
Yeoh said the Kia joint-venture and distributorship co-operation would complement the company's existing group automotive businesses.
"Kia marque vehicles are well-known for their stylish looks, packed with smart features, frequent facelifts and new launches that keep prospective buyers excited over its products," he said.