SEOUL: At the 2025 International Design Excellence Awards (IDEA), the Kia PV5 WKNDR concept won a Silver Award in the Automotive & Transportation category.
The PV5 WKNDR concept draws inspiration from Kia’s new line-up of purpose built vehicles (PBVs).
Designed for versatility, it features a highly flexible, modular interior that can be easily customised to maximise space and functionality.
A standout innovation, the ‘Gear Head,’ is a first-of-its-kind off-board storage solution that offers sheltered space for gear when the vehicle is stationary.
This enables optimal use of interior space while maintaining easy access to equipment outside.
The ‘Gear Head’ can also be transformed into a mobile pantry, ideal for cooking enthusiasts who enjoy preparing meals with a scenic view.
Fully self-sufficient, the PV5 WKNDR concept is equipped with solar panels and unique hydro turbine wheels that can recharge its batteries even in remote, off-road environments.
Its interior design further prioritises sustainability, with materials such as Nike Grind flooring, made from recycled sneakers, offering both functional and aesthetic benefits.
“Recognition from IDEA is a great honour, demonstrating the impact and value of Kia's ‘Opposites United’ philosophy in guiding our future design vision,” said Kia Global Design head Karim Habib.
“Awards such as this recognise the dedication of our global team but also motivate us to continue to innovate and further strengthen Kia's commitment to bringing products that are relevant and meaningful to our customers.”
One of the world’s three major design awards, the IDEA has been honouring thoughtfully developed products for nearly half a century.
Presented on behalf of the Industrial Designers Society of America, IDEA Awards have previously recognised some of the most influential designs in fields including automotive, branding, technology and lifestyle.
With a world-renowned panel of more than 40 multi-disciplinary judges, the criteria include design innovation, aesthetics, benefit to users, benefit to society and benefit to the brand.
This holistic approach ensures that recipients have considered every aspect of a product.
