SHAH ALAM: Kia Sales Malaysia (KSM) is elevating its exceptional customer-focused ownership experience through the first-ever Kia Ownership Experience, running from May 11 to 17 at the Kia Glenmarie flagship 3S centre here.
The week-long initiative gives customers, members of the media, and the wider Kia community a closer look at KSM’s ongoing efforts in fortifying its after-sales operations, service standards and long-term customer care.
Guided by its three core priorities — Return, Rebuild, and Reposition — KSM said it remains focused on strengthening customer confidence through sustainable growth, innovation, and a better overall ownership journey.
The event also serves as an important platform for KSM to reconnect with existing owners, better understand the evolving needs of Malaysian customers, and further enhance technical knowledge across its local dealer network.
Participating customers with confirmed appointments in the Kia Ownership Experience will also receive complimentary engine oil, original Kia windshield wipers and a car wash following their inspection.
The event also featured technical demonstrations led by Hyung Gyu Choi, the senior technical manager of Kia’s Ownership Operation Team and long-time Kia staff who has more than 34 years of global after-sales and technical service experience.
Supported by KSM’s technical team, Choi personally inspected more than 100 Kia vehicles which include the Forte, Cerato, Optima, Picanto, Sorento, Grand Carnival, Sportage and Sephia, and helped owners better understand the condition of their vehicles while addressing specific maintenance concerns and technical enquiries.
“Through the Kia Ownership Experience, we aim to build closer relationships with our customers while supporting measurable improvements in our after-sales offerings across our growing network,” said KSM president and CEO Hyung Ho Kim.
Meanwhile, KSM managing director Emily Lek said the KSM's structured 10-step service process reflects the company's commitment to service excellence—from appointment booking and personalised consultation, through to vehicle delivery and customer follow-up.
"The service process is designed to give our customers complete confidence and peace of mind throughout their ownership journey," she added.
At the event, KSM also launched the Kia Maintenance Plan that provide owners with greater convenience, predictable servicing costs, and long-term peace of mind.
The plan allows customers to lock in servicing costs throughout the coverage period, regardless of future price increases of labour, parts, or engine oil prices.
The plan covers the replacement of full synthetic engine oil, oil filter, cabin filter, engine air filter, brake fluid, spark plugs as well as offering a comprehensive multipoint vehicle inspection.
Currently offered for selected Sportage and Carnival variants, prices for the Sportage 1.6T is RM2,980 for five years or 50,000km, based on a service interval of one year or 10,000km, while the 2.0 variant is priced at RM3,680 for five years or 75,000km, based on a service interval of one year or 15,000km.
For Carnival 2.2D variants — including the 7-seater, 8-seater, and 11-seater — the price is at RM3,580 for five years or 50,000km, based on a service interval of one year or 10,000km.
Also participating in the Kia Ownership Experience are TotalEnergies, Goodyear, Trapo, and EV Connection (EVC).
