Kia showcases design philosophy at Milan Design Week 2025

MILAN: Kia Corp is hosting dual events at Milan Design Week 2025; a public exhibition highlighting its ‘Opposites United’ design philosophy, alongside an exclusive installation featuring the brand’s latest PBV (platform beyond vehicle) and EV (electric vehicle) models.

Opposites United: Eclipse of Perceptions, a public exhibition, will showcase Kia’s ongoing transformation while fostering cultural exchange and creative exploration that both challenges and inspires.

Featuring conceptual artworks by visionary artists such as Philippe Parreno and A.A. Murakami, the exhibition invites visitors to engage with the ideas, philosophies, and expressions that shape contemporary creativity.

Spread across several rooms in the Museo della Permanente, each space offers a sensory journey that immerses participants in artworks designed to encourage a revaluation of their perception of the possible.

Opposites United: Eclipse of Perceptions runs from April 7-13 at the Museo della Permanente.

Transcend Journey, an exclusive installation, will explore the evolution of mobility, highlighting how Kia’s vehicles can bridge the gap between urban and outdoor experiences.

Focusing on Kia’s latest PBV and EV models, the artwork will demonstrate how these vehicles enhance the user experience by connecting modern mobility with adventurous lifestyles.

A twisting sculpture will symbolise the harmonious uniting of opposing ideas, while collaborations with leading South Korean outdoor and coffee brands will highlight the diverse applications of Kia’s vehicles.

Transcend Journey will be on display from April 7-9 at Eastend Studios in Milan, Italy.

For a third consecutive year, Kia will use the occasion of Milan Design Week to highlight artists from a variety of backgrounds and shed new light on the evolution of its ‘Opposites United’ design philosophy.

In 2023, the brand showcased its key design pillars within a dedicated space as part of an eponymous exhibition.

Drawing inspiration from the contrasts found in nature and humanity, immersive media art installations were displayed across seven exhibition halls, inviting visitors to experience Kia’s vision for a new era of sustainable mobility design through video, sound, and sculpture.