Located within Hilton Saigon Hotel, the opening of the store coincides with the celebration of Lamborghini's 60th anniversary.
To mark the occasion, a digital artwork was unveiled to invited guests and media.
Titled “Lamborghini: Boundless Ingenuity, Timeless Legacy” and inspired by Lamborghini’s 60th anniversary, along with the Grand Opening of the Lamborghini Ho Chi Minh City dealership, a collaborative effort between two artists created a 3D motion graphic art piece.
X3D STUDIO contributed the expertise in 3D animation, while popular Vietnamese DJ Larria provided a musical backdrop, showcasing their creative works.
The Urus Performante was also showcased at the event.
With its central location, the showroom provides a 360-degree experience for customers.
A bespoke room featuring the brand’s offerings provides them the ability to physically touch and play with combinations of colours and materials, including soft leathers and carbon fibre.
The store also sells Lamborghini merchandise.
