Since its market debut in 2018, 20,000 units have been produced, setting sales records year on year.
The twenty-thousandth Urus, in Viola Mithras with black calipers and panoramic roof, comes off the production line today, destined for a customer in Azerbaijan.
The Urus has been the catalyst for doubling company volumes and the size of the Sant’Agata Bolognese factory.
It is estimated that Urus owned around the world have covered more than 360 million kilometres in total.
Following its launch in December 2017, the Urus was presented to customers in a spring 2018 world tour, covering 114 cities in just four months, with more than 70% of initial orders collected from newcomers to the brand.
Thanks to its six driving modes for Strada, Sport and Corsa as well as off-road, sand and snow, the Urus’ reputation for “Unlock any Road” has seen the Super SUV set a new high-speed record for ice-driving on Russia’s Lake Baikal and scale the world’s highest driveable road: India’s Umling La pass at 19,300ft.
Urus tours have traversed 6,500km across Japan; explored the Icelandic rockscapes; excelled on ice and snow tracks in Lamborghini Accademia events; visited the most exclusive destinations of stunning Sardinia; and scaled Italian mountains to visit Christmas markets.
A fleet of Urus showed off their prowess on sand in Portugal’s Nazare beach while champion windsurfer Alessandro Marcianò took to the waves; Urus followed Italian paragliding champion Aaron Durogati on road and off when he competed in the Red Bull X-Alps race in the Italian mountains.
The most popular exterior Ad Personam colours on Urus are Grigio Telesto, Blu Cepheus and Viola Pasifae. The appeal of the Graphite and Pearl capsules also attracted Lamborghini customers to the colours Nero Noctis Matt (Graphite) and Arancio Borealis (Pearl).
The Urus sports a 4.0 litre twin-turbo V8 engine, delivering 650hp at 6,000 rpm (max. 6800 rpm), and torque of 850Nm at 2,250 rpm.
With 162.7hp/litre, it boasts one of the highest specific power ratings in its class, as well as the best weight-to-power ratio of 3.38 kg/hp.
Combining four-wheel drive and four-wheel steering, the Urus achieves acceleration of 0-100km in 3.6 seconds (0-200kph in 12.8 seconds) and a maximum speed of 305 kph.
“From the first moment we presented the Urus concept at Beijing motor show in 2012, to its market debut in 2018 and each year since, the Urus has proved its instant and continued appeal as a true Lamborghini, born from our super sports heritage and the world’s first Super SUV, the LM 002,” said Lamborghini chairman and CEO Stephan Winkelmann.
“The Urus is a perfect complement to our super sports model ranges, providing a luxurious and high-performance daily drive for those who identify with our authentic Italian brand.”
