LONDON: A Lamborghini Urus SE Widetrack by Urban Automotive, the latest in its range of luxury vehicle enhancements, has made its global debut.
The debut was held at Urban Automotive's UK design and carbon fibre production facility in Milton Keynes and in Las Vegas, United States.
Being the home of the SEMA show and sharing a bold and attention-grabbing car culture with Los Angeles, Las Vegas was the natural venue for the Lamborghini Urus SE Widetrack’s American debut in an unmistakeable Inozetek Gloss Pearlescent Pearl Marigold Orange premium wrap.
As a leading global designer of vehicle enhancements for luxury cars, Urban Automotive undertook a ground-up reimagining of Lamborghini's latest high-performance SUV (sport utility vehicle).
The attention to detail of Urban’s design took 10,000 hours of design and development time to create and subtly references some revered models in Lamborghini's history.
Every exterior surface of the Urban Urus SE Widetrack has been considered, refined and, where possible, enhanced with bespoke carbon fibre components designed and produced exclusively by Urban Automotive.
At the front, a three-piece carbon fibre splitter with canard end planes creates an immediate impression.
Above it, a dramatic carbon fibre replacement bonnet features an exposed, functional 'bull nose' vent design directly inspired by the legendary Lamborghini Aventador SVJ, with 3D printed vent inlets and outlets finished in Lamborghini's iconic Hex pattern.
Urban’s six-piece carbon fibre Widetrack wheelarch extensions have exposed carbon accents and broaden the Urus by 40mm.
Replacement carbon fibre side panels feature 3D printed inlays integrating Urban Automotive's iconic UA logo within the Lamborghini Hex pattern, while exposed carbon fibre sill extensions incorporate an aero feature that pays homage to the legendary Miura's iconic sill air intake as a subtle nod to Lamborghini's heritage.
At the rear, the replacement carbon fibre rear bumper enhances the standard Urus SE’s design with an exposed carbon, double-vented diffuser and separated canard end planes.
To complete the aerodynamic styling package a visual carbon fibre spoiler adds to the original version fitted to the car to create a dramatic 'double stacked' aero feature, complete with endplates bearing the UA logo.
But that’s not all. Urban’s enhancements to the Lamborghini Urus SE are completed with quad billet exhausts featuring outer accent details.
At launch, the vehicle rides on Urban-Vossen UV-1R wheels.
Urban Automotive managing director Matthew Welch said, "Our Urus SE Widetrack styling programme is by far the most technically sophisticated and visually dramatic Lamborghini build we have ever produced."
"Every detail, from the Aventador SVJ-inspired bonnet vents to the Miura sill reference, has been designed and produced by our expert in-house team with real intention and passion. We wanted to create something that feels authentically Lamborghini in its spirit, while being unmistakably Urban in its OEM+ design execution."
Urban Automotive design lead John Hancock said, "The new Urban carbon fibre styling programme for the Lamborghini Urus SE was conceived to further intensify the vehicle’s visual dynamism and muscular stance. We've accentuated the proportions whilst extrapolating Lamborghini's design DNA to create a design that feels even more assertive, more purposeful and more focused."
