Land Rover gets into Tiger conservation

By CARSIFU | 16 February 2015


LONDON: Land Rover has announced its support for a conservative project to help protect the Bengal tiger.

Of the 2,200 Bengal tigers in India, at least 350 are in the Satpuda Hills of Madhya.

There are currently seven Tiger Reserves connected by forest corridors within the Satpuda Hills, making this the largest block of tiger habitat in India.

Last month, Land Rover continued its collaboration with the Born Free Foundation to launch a book that tracks tigers across the Indian landscape.

Auto journalist and wildlife enthusiast Bob Rupani
This book, ‘Tracking the Tiger’, has been written and crafted by respected auto journalist and wildlife lover Narayan (Bob) Rupani and celebrates the beauty of India’s wildlife with an authentic 50-day journey around the country’s tiger reserves.

The Born Free Foundation, in partnership with Oxford University’s WildCRU, is restructuring existing projects into a network of Partners operating across the landscape, funding their specific needs and developing better communication between them.

This ensures limited resources are maximised and targeted to protect wildlife and meet the most urgent needs of the people that live close to tigers.

This collaborative approach was implemented by a highly-motivated team of Indian conservationists who are responsible for carrying out SLTP’s various activities.

Land Rover convoy enroute to the Pench Tiger Reserve
These include the promotion of the needs of Bengal tigers by focusing on healthcare.

“This incredible project allows us to cement our strong relationship with the Born Free Foundation to help protect the Bengal tigers and their surrounding communities," said Jaguar Land Rover global brand experience director Mark Cameron.


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