BARCELONA: Chery has appointed world-renowned football icon Robert Lewandowski as its Global Brand Ambassador.
The appointment also marked a significant milestone in Chery's global journey and reinforcing its commitment to families worldwide through its "For Family" philosophy.
The partnership was sealed at a signing ceremony at Chery’s European Operations Centre here which was also attended by Chery International executive vice-president and CEO of Chery European Union region Zhu Shaodong.
The event also featured a commemorative exchange and a symbolic key handover of the Tiggo 9 Chery Super Hybrid vehicle, marking the beginning of a new chapter in Chery’s global collaboration and brand evolution.
Lewandowski said he is delighted to partner with a brand that genuinely prioritises family.
"We share the same values, putting family first, staying focused, and striving for excellence. I look forward to working with Chery to bring the ‘For Family’ philosophy to families around the world," he said.
This strategic partnership reflects a strong alignment between Chery and Lewandowski, both of whom embody values rooted in discipline, consistency, and a deep commitment to family.
Widely recognised as one of the most respected figures in global football, Lewandowski’s influence extends beyond sport, with a personal ethos centred on responsibility, long-term vision, and the importance of family, qualities that closely mirror Chery’s brand identity.
At Chery, the "For Family" philosophy is the foundation that drives innovation, product development, and customer experience.
As the automotive brand continues to expand across more than 100 countries, it remains focused on delivering vehicles that meet the evolving needs of modern families through a balance of safety, space,
and intelligent technology.
