LONDON: The world premiere of the Lotus Eletre is set to take place tomorrow night.
Eletre – it is pronounced ‘El-etra’ and means ‘Coming to Life’ in some Eastern European languages – is the first lifestyle electric vehicle from Lotus. It is also touted as the world’s first pure electric hyper-SUV.
The name was revealed on Sunday in central London as a bespoke yellow cube containing the car made its way up the River Thames on a specially commissioned boat.
Watch the covers come off live from 19.30 BST (2.30am Wednesday in Malaysia) at www.lotuscars.com or on Facebook or YouTube.
