It plans to work on its first NFT Collection with industry expert NFT PRO, and with Ripple as the blockchain partner providing technical support on the ultra-fast, low-cost and carbon-neutral XRP Ledger (XRPL) blockchain.
NFTs are assets which exist only in the digital world, are bought and sold online, and frequently with cryptocurrency because they are coded with the same software – the so-called "blockchain".
The partnership between Lotus and NFT PRO marks the car brand’s debut in the Web3 space by creating a community of Lotus customers, NFT collectors and crypto-fans. Web3 is the name given to the next-generation online environment incorporating concepts such as cryptocurrency.
NFTs are the next innovative project from Lotus Advanced Performance, the division of the business launched earlier this year. It is dedicated to delivering exciting bespoke vehicles and world-class customer experiences. Created in-house by Lotus Design, each new NFT will pay tribute to the pioneering spirit of the iconic performance car brand.
NFT PRO has been chosen by Lotus to help it make a seamless entry into the world of Web3.
The forthcoming launch of the Lotus NFTs on the XRPL allows creators and collectors to come together and experience Lotus Cars in a new and exciting environment, including unique perks exclusive to holders of the Lotus NFTs. More news on this topic will be announced later this month.
