The service will provide customers with the capability to customise their Lotus products, from custom badges and trims to complete one-off personalisation of an entire vehicle.
Initially launching in China from April 25, the bespoke service will then roll out around the world over the coming months.
The Lotus Chapman Bespoke name honours Lotus founders Colin and Hazel Chapman who started the business here in 1948.
“Together my parents shared an extraordinary adventure. Their dynamic personalities created innovative designs for the drivers to enjoy. Now the drivers can enjoy creating their own innovations with Lotus Chapman Bespoke,” said Classic Team Lotus director and Colin's son, Clive Chapman.
A pioneering innovator, many of the designs, technologies and innovations seen in motor-racing today were first developed by Colin Chapman.
“The story of Lotus is the story of a bespoke carmaker. The first cars were hand-drawn and hand-built at home by Colin Chapman, and that spirit lives on in us today,” said Lotus Group CEO Qingfeng Feng.
With Bespoke, there are three levels of personalisation and customisation to choose from:
> Tailor-made: choose your own unique combination from within a broad palate of colours and designs, and finish with exclusive personal touches and details.
> Collection: choose from a selection of limited-edition designs, bought to life in partnership with partners, artists and other luxury brands.
> One-off: As the name suggests, build a car as unique as each customer.
“Many of our customers are looking for a bespoke experience; be that colour, texture, fabric, detail – and we are excited to see their individuality stamped on our cars around the world,” said Lotus Group design vice president Ben Payne.
