The flagship store offers a VIP lounge, bespoke digital experience, and a gallery of classic car designs.
It will serve as a showcase for the latest vehicles and products, including the Eletre hyper-SUV, Emira sports car, and Evija hypercar.
Lotus London also offers Lotus merchandise and co-branded products, such as the LS60 Wireless floor speakers.
The store represents Lotus' vision to become a global performance brand, with plans to scale rapidly by 2028. The brand plans to launch further stores worldwide in Europe, Asia, and the US.
