The new store is located in Gangnam district in the heart of one of Seoul’s most famous streets known for luxury and fashion.
Spanning across three floors, and almost 720 square metres space, the showroom features seven Lotus vehicles. It provides consumers with an opportunity to see and experience the Lotus product range including its sportscar Emira, and electric hyper-SUV Eletre.
It also offers a VIP lounge and bespoke digital experience, where customers will be able to personalise their own vehicles. Consumers will also be able to buy Lotus merchandise in store.
South Korea is one of the fastest growing luxury markets in the world. It forms part of Lotus’ strategic business growth plans in Asia, as the company continues to scale globally - part of its Vision80 strategy to become an all-electric global luxury technology brand by 2028.
The announcement last week comes on the heels of Lotus’ partnership with local luxury and premium automotive retailer Kolon Mobility Group (KMG), the official importer and sole distributor of Lotus in the region.
Lotus began taking reservations for both Emira and Eletre earlier this year and is seeing strong demand for its luxury performance cars. The company will begin customer deliveries in South Korea in H2 2024.