Lotus relaunches in South Korea

SEOUL: Lotus has relaunched in South Korea and signed a partnership with premium automotive retailer Kolon Mobility Group (KMG).

KMG is now the official importer and sole distributor of Lotus in South Korea.

A new Lotus Brand Centre in Seoul will open in the fourth quarter of 2023 in the high-fashion district of Gangnam.

An official ‘one-stop shop’ Lotus Service Centre in Ilsandong-gu, Goyang-si will also open in the fourth quarter of 2023.

KMG is launching its business with two Lotus models – the Emira and Eletre.

The Emira is the last mainstream ICE sports car from Lotus, while the all-electric Eletre is a hyper-SUV.

CEOKolonMobilityGroup_2 (Custom)

Mike Johnstone, group vice-president and chief commercial officer, Lotus, was in Seoul for the official partnership signing.

He commented: “We’re delighted to be relaunching in South Korea, and doing so with such a renowned and respected partner as Kolon Mobility Group. With premium Lotus performance cars such as the Eletre, Emira and others on the horizon, we are looking forward to engaging with a new audience and new customers in South Korea.”

Lotus was previously in South Korea with a different retail partner.

Lee Kyu-ho, CEO, KMG, said: “We are delighted to be the new partner for Lotus in South Korea. It is an iconic brand which is undergoing an amazing global transformation, and we are looking forward to welcoming customers and fans into our wonderful new Brand Centre.”

The first Lotus cars will arrive in the first and third quarters of 2024 for Emira and Eletre customers respectively.

Johnstone added, "We are confident South Korea will become one of the largest markets in Asia for Lotus, outside of China.”

LotusBrandCentreSouthKorea (Custom)
Autos Lotus