SAN FRANCISCO: Lucid Motors has partnered with ZeroLight to launch a cloud-powered buying experience for customers interested in the new Lucid Air EV luxury sedan.
The Lucid Air “Design Yours” Configurator is available now on the newly launched Lucid Motors website.
Lucid’s configurator features ray-tracing technology, which is the same tech leveraged in advanced video games.
A truly mobile-first experience, the configurator is deployed and streamed from the cloud. This enables the customer to choose between a number of interchangeable California-inspired backgrounds – complete with life-like features, such as moving waves and chirping birds – as they build their Lucid Air on any device.
Lucid Motors worked with ZeroLight to seamlessly integrate each stage of the customer journey into a consistent, end-to-end experience.
By linking each stage in this manner, Lucid Motors customers can enjoy the luxury one-to-one Studio experience online via the “Lucid Live Studio,” a shared configuration solution powered by ZeroLight’s Concierge product, which will be the world’s first deployment of this technology in any automotive application.
This cloud-based solution digitally mirrors the in-person sales experience, with no reliance on screen-sharing. It enables a customer to interact with a car from the comfort of their home while a sales representative virtually guides them through its key features and configuration options.
“Lucid Air ushers in a new era of luxury mobility that delivers a distinctly elevated level of integrated design and technology,” said Derek Jenkins, VP of Design, Lucid Motors.
“We have built a customer experience that mirrors this progress in every sense, and in partnership with ZeroLight, we have created a uniquely rich journey where the customer has the freedom to explore, configure, and purchase the Lucid Air on their own terms, at any time, on any device.”
