Lynk & Co’s sets out to inject 'wow' factor into its HQ

GOTHENBURG: Lynk & Co today showed off its distinctive headquarters that aims to excite the senses.

With bold, weird, and madly inspired interior spaces it’s designed to get the creative juices flowing.

Lynk & Co likens itself to a rebel of the automotive industry and set out to do things differently.

When entering the brutalist headquarters, you’re immediately struck by the out-of-this-world aesthetics. The crude concrete floor, the dotted centrepiece sofa, the giant smiley face that bursts through the wall. And in the far back – the 01 car. It’s a creative mix of the raw and the elaborate.


“Lynk & Co is here to disrupt the automotive industry, not to align with it. Having a boring office is out of the question.," said Lynk & Co CEO Alain Visser.

"It needs to be wow! If we don’t live and work in a non-conformist fashion, then we’re not truthful to the brand. It’s all about honesty and authenticity. We must stay true to the vision, and it must permeate everything from the offer to the office. I think our design team has outdone themselves."

“Urban traces” has been a mantra for Lynk & Co’s design team and the local, Gothenburg based, New Order Arkitektur firm when choosing sustainable materials, picking out the re-used office furniture and creating the interior. The spaces were designed to feel lived-in.


When putting up the concrete walls the team told the craftsmen to leave their measurements and scribbles on the walls and stop before they were done.

“When picking out the floor for the building, we really got on the contractor's nerves. Whichever floor they showed us, it was too neat. Too nice-looking. We wanted raw. And when they took us to a warehouse to show what a botched concrete floor looked like, we fell in love. For them it was wrong. For us, it was wrong in just the right way,” said Visser.

The interior space was designed by Lynk & Co’s own design team and New Order Arkitektur, and the art is made by the Swedish artist EKTA. It was recently awarded Gold for Best Interior Design at the Architecture Collection awards.

Autos LYNK & CO