Maserati Europe gets new chief

MODENA: Maserati has appointed Luca Parasacco to head its European operations.

The appointment took effect on May 20, and is part of a series of new positions within Maserati Commercial, aimed at achieving the brand's objectives and enhancing the team led by global chief commercial officer Luca Delfino, who was appointed in January this year.

Parasacco has been with the group since 1997.

In his previous role as Head of Global Distrigo, he managed the distribution network supplying original spare parts to 11 brands under the multinational holding company.

Parasacco's expertise in the network includes roles such as head of owned dealers, responsible for Motorvillage, FCA's retail organisation, and commercial director of the Mopar Business Centres, overseeing Stellantis original spare parts and accessories.

His experience spans after-sales coordination, focusing on commercial profits, business development, and customer loyalty processes. Parasacco's career also includes strategic roles in Spain and Portugal, where he developed and implemented sales and marketing strategies.