MODENA: Maserati kicks off 2024 by announcing the creation of a new "Overseas Region" unit, expected to give the Italian luxury manufacturer’s markets a new business configuration.
Hamdy Elshantoury is appointed as the new head of the region, starting from Jan 1.
With this latest addition, Maserati’s new market organisation now consists of five regions, namely: US & Canada (North America), Europe, China, Japan & Korea, and the newly created Overseas.
With the new Overseas Region, Maserati is redistributing some of markets that were previously part of the former regions and has merged them into a completely new one, with a relevant marketing team ready to act as a gateway for partners and the dealer network in everyday activities and initiatives.
Alongside with the new head of the Overseas Region, Elshantoury – who is also maintaining temporary responsibility for Middle East and Africa – Wong Yi Mui Wallace has been appointed yo head South-East Asia, the Pacific and India markets and Marco Spadaro has taken responsibility for the East Europe and Latin American markets.
Maserati said the decision to add the new Overseas Region was so that it could serve every market, with the intention of implementing focus, growth, and expanding relationships with the relevant players.
The region head and the regional functions will be based in Italy, at Maserati’s headquarters here, to connect the new Overseas Region leadership team with central management and make the support to markets and decision-making process faster and more effective.
The market management team will remain in the region with close contacts to their countries.
