Trimmel and Nadzir with the CLE 53 4Matic+ Coupe.
PETALING JAYA: Mercedes-Benz Malaysia (MBM) unveiled three new models, headed by the all-new Mercedes-AMG CLE 53 4Matic+ Coupe that's followed by the AMG CLA 45 S 4Matic+ Coupe Final Edition and the locally assembled (CKD) Mercedes-Benz C 200 AMG Line.The CLE 53 4Matic+ Coupe is priced on-the-road without insurance (inclusive of 10% sales tax) from RM722,888 before options and is offered as a fully imported (CBU) model.

CLE 53 4Matic+ Coupe.
The CLA 45 S 4Matic+ Coupe Final Edition comes at RM538,888 while the C 200 AMG Line gets tagged at RM292,888.
The CLE 53 4Matic+ Coupe uses a 3.0-litre (2,999cc) inline six-cylinder engine that comes with "twin-charging", via a turbocharger and an electric motor, to power all four wheels.

CLE 53 4Matic+ Coupe.
This sporty two-door coupe combines the sportiness of a C-Class with the space and status of an E-Class, which is why it carries the CLE badge.
Combining the engine's output with a 23hp (17kW)/205Nm electric motor, the CLE's total systems output jumps to 449hp at 5,800rpm and 560Nm of torque from 2,200 to 5,000rpm,

CLE 53 4Matic+ Coupe.
The output is managed by a nine-speed AMG Speedshift TCT (Torque Converter Technology) 9G automatic transmission that's touted as a high-performance, electronically controlled unit specifically designed for AMG models and allows it to sprint from 0 to 100kph in 4.2 seconds.
Externally, the 2,000kg (kerb) coupe comes with AMG’s signature “Shark Nose” front end, accompanied by flared wheel arches that get filled by staggered 20-inch AMG Y-spoke light-weight alloys fitted with 265/35 (front) and 295/30 series tyres.

CLE 53 4Matic+ Coupe.
Also included are AMG’s Night Package with gloss-black exterior accents, an adaptive Ride Control suspension system, and the Dynamic Plus package, which enhances driving dynamics by adjusting stability control according to the selected mode (Slippery, Comfort, Sport, Sport+ or Individual).
The inclusion of the AMG Driver's Package ups the top speed from its initial electronically limited top speed of 250kph to 270kph, while the AMG Real Performance Sound conveys the engine's aggressive notes into the vehicle via the cabin's high-end Burmester speakers.

CLA 45 S 4Matic+ Coupe.
Additionally, a rear-axle steering system with an angle up to 2.5 degrees has been added to aid with manoeuvrability in confined spaces by turning in the opposite direction of the front wheels or in same direction for increased stability at high speed.
To help rein in the CLE's grunt are the front four-piston AMG callipers that clamp down the 370mm cross-drilled discs, while the single-piston rear callipers bite down on 360mm discs.

CLA 45 S 4Matic+ Coupe.
Inside, the cabin is fitted with AMG Performance seats upholstered in man-made Artico and Microcut fabric, as well as a 12.3-inch digital instrument cluster, and an 11.9-inch portrait-format central touchscreen display that powers the Burmester 3D surround sound system.
A heads-up display, AMG multi-function flat-bottomed steering wheel with paddle-shifters and AMG Track Pace system that provides live telemetry data for analysis on closed circuits and records lap, sector, and acceleration times round up the notable inclusions.

CLA 45 S 4Matic+ Coupe.
"The all-new Mercedes-AMG CLE 53 4Matic+ Coupe embodies thrilling performance, confident style and genuine comfort, powered by an enhanced 3.0-litre inline six-cylinder engine that delivers an unmistakably AMG driving experience," said Mercedes-Benz Malaysia marketing and sales vice-president Nadia Trimmel.
“We want to keep the CLE as exclusive as possible. It remains a CBU model with build-to-order options where customers can customise their vehicles, ensuring each car is tailored to individual preferences,” said Mercedes-Benz Malaysia head of product management and planning, sales and marketing Nadzir Razak.

CLA 45 S 4Matic+ Coupe.
As for the CLA 45 S 4Matic+, only 20 units will be offered in Malaysia for added exclusivity and come fitted as standard with AMG's Night Package II, which comprises of black chrome external accents and a special Manufaktur Alpine Grey solid paint finish paired with Manufaktur Patagonia Red Metallic.
Adding a distinctive touch, the fuel filler cap is presented in silver chrome with “AMG” lettering and contrasting black design elements.

C 200 AMG Line.
Under the hood is a 2.0-litre (1,991cc) turbocharged four-cylinder engine producing 421hp at 6,750rpm and 500Nm from 5,000 to 5,250rpm that powers the 4Matic+ AWD system, allowing it to accelerate from 0 to 100kph in 4.1 seconds before reaching a top speed of 270kph.
Trimmel describes the four-door coupe as a "stand-out variant" that comes with exclusive equipment to "highlight its distinctive character".

C 200 AMG Line.
“AMG is not a mass-market project, and we don’t intend for it to fill that space. What it does is re-inspire people about the brand and what Mercedes really stands for. It’s about the whole brand experience and the end-to-end customer journey we offer,” explained Trimmel.
Completing the line-up is the new locally-assembled Mercedes-Benz C 200 AMG Line that's said to combine everyday practicality with AMG Line styling.

C 200 AMG Line.
The C 200 now comes fitted with 19-inch AMG multi-spoke wheels, AMG front and rear aprons, and enlarged perforated brakes.
Inside, the cabin features an AMG Line steering wheel that's wrapped in Nappa leather, sports pedals, and an upgraded equipment list that includes the brand's Parking Package, which comes with a 360-degree camera view and USB Package Plus.

C 200 AMG Line.
At 1,695kg (kerb) the C 200 uses a 1.5-litre (1,496cc) turbocharged engine that's assisted by a 23hp (17kW) / 200Nm electric motor, bringing its total systems output to 204hp from 5,800 to 6,100rpm and 300Nm of torque from 1,800 to 4,000rpm.
With power managed by a nine-speed 9G-Tronic automatic transmission, the latest C Class is able to sprint from 0 to 100kph in 7.3 seconds and reach a top speed of 246kph.

C 200 AMG Line.
“The new Mercedes-Benz C 200 AMG Line combines refined sportiness with everyday practicality, reaffirming the strength of our C-Class legacy in Malaysia,” said Trimmel.
The vice president added that the latest variant now provides a strong value proposition for customers by combining it with the appeal of AMG's design and aesthetics.

C 200 AMG Line.
"Across our portfolio, from internal combustion engines to plug-in hybrids, electric vehicles and AMG performance models, we continue to emphasise customer experience and engagement. This ensures we retain our loyal customer base while also attracting new customers to the brand,” she added.
“One thing that will remain, regardless of market challenges, is the strength of the Mercedes-Benz brand, and we will continue to leverage this as our key differentiator," concluded Trimmel.
The unveiling of all three models was held at the 1 Utama Shopping Centre, LUXE Ground Floor, and is currently open to the public from now until Sept 15 from 10am to 10pm daily.



Additionally, visitors can explore MBM's range of AMG models as well as test drive selected models during the AMG World of Performance event.
In conjunction with the launch, five customers were rewarded with Malaysia Airlines Business Class tickets worth up to RM20,000 each, after purchasing a new Mercedes-AMG between June and July.
For more information, log on to www.mercedes-benz.com.my.