STUTTGART: Mercedes-Benz Heritage GmbH is overhauling its management as it gears up for growth.
As of June 1, the three roles of Head of Classic Centre, Technical Operations Management as well as Sales and Marketing Classic Centre will be newly filled.
Peter Schoren, 53, will now head the Mercedes-Benz Classic Centre in the Stuttgart region.
He will additionally be joining the management board of Mercedes-Benz Heritage GmbH. Peter Schoren has been with the company for 25 years and has a wealth of experience in the areas of marketing, strategy and sales.
Thomas Armbrecht, 47, takes over the Technical Operations of the Classic Centre.
He brings years of practical experience in supplier and quality management from the former Daimler AG and the Daimler Truck AG joint venture cellcentric GmbH & Co. KG, founded in 2021.
(From left:) Schoren, Armbrecht and Gottwick.
Patrik Gottwick, 39, will be the new Manager of Sales and Marketing Classic Centre at Mercedes-Benz Heritage GmbH. He brings extensive experience in various leadership roles in the classic car sector. With his expertise, he will further develop the Classic Centre’s trading operations, focusing particularly on top-segment Mercedes-Benz vehicles.
This re-organisation is expected to facilitate continued dynamic development of the centre of excellence for classic vehicles with the three-pointed star.
Since February 2024, as a result of an acquisition, the workshop capacities of the Classic Centre have been considerably expanded.
This has also involved taking on experienced specialists, along with their formidable know-how, as well as a substantial stock of spare parts and specialised equipment for complex work on exclusive Mercedes-Benz classics.
Thus, additional capabilities for factory restorations, repairs and maintenance have been created, which has more than doubled workshop capacity.
The history of the world’s oldest luxury car manufacturer is of key importance to the brand’s identity.
Last year, Mercedes-Benz Group AG consolidated all Classic activities within Mercedes-Benz Heritage GmbH. This has further strengthened the Classic division, allowing it to develop even more flexibly and dynamically in the future.
