Mercedes-Benz GLC with EQ Tech: World premiere in September

MUNICH: The new electric Mercedes-Benz GLC with EQ Technology will have its world premiere at IAA Mobility 2025 in Munich (Sept 9 - 14).

In a statement, the premium automaker says the all-new electric GLC is the first of a whole new series of cars with elevated Mercedes-Benz iconic design and presents a new face of the brand.

"Purposeful, refined and unmistakably a GLC, it embodies everything expected from the top seller in Mercedes‑Benz's lineup."

Meanwhile, Mercedes‑Benz has planned an exciting programme of events to take place at the Mercedes‑Benz Pavilion throughout the show.

From Advanced Driver Assistance Systems (ADAS) and revolutionary drive concepts to the Intelligent Cockpit including numerous Digital Extras, visitors will have the opportunity to experience the latest technologies and innovations first-hand at the brand’s “Open Space” located at the Apothekenhof.

The Mercedes‑Benz line-up covers a broad spectrum from compact models and performance saloons to luxury SUVs and multi-purpose vehicles.

Among the vehicles making their show premieres are the all-new CLA family, equipped with both electric and high-tech hybrid drives, as well as the all-electric CLA Shooting Brake – the first electric Mercedes‑Benz in the estate style.

Also, Mercedes‑Benz will provide a first look into the new era of its Grand Limousines with a camouflaged prototype of its all-new and all-electric VLE, which will hit the roads in 2026.

A fleet of 30 electric and electrified models is available for passenger rides, departing from the Mercedes-Benz Pavilion on Apothekenhof.

Here, visitors can experience the brand's MB.DRIVE ASSIST PRO system with point-to-point automated driving functions during co-drives in a specially prepared CLA.

In addition, visitors will have the chance to take a seat on the driver’s seat of an all-electric EQS or S‑Class equipped with Drive Pilot – the world’s fastest system for conditionally automated driving.

Supporting speeds of up to 95kph in Germany, experts from Mercedes‑Benz will join the demo drive for support and to answer questions about these state-of-the-art automated driving systems.

At the “Summit” in Munich’s exhibition centre Messe München, Mercedes-Benz will host an innovation forum on pioneering technologies at its booth in Hall B3.

Here, trade visitors will be able to take a closer look at the all-electric variants of the GLC and CLA Shooting Brake, as well as the Concept AMG GT XX – a high performance, technology-packed new car.

This showcar offers an insight into the first series-production model based on the high-performance AMG Electric Architecture (AMG.EA).

Mercedes‑Benz experts will be on-hand to offer deep dives into the latest forward-thinking technologies.