“Mercedes-Benz Malaysia enjoyed a remarkable year in 2017 as a result of our customer centric strategy. We’re very proud of our achievements in 2017.
"Moving into 2018, we are confident of the growth potential in the Malaysian automotive market and will continue to invest substantially in developing key areas including talent, technology, production and service.
“This is the strategy behind maintaining our position as the No. 1 premium brand in Malaysia,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.
“We are delighted to have delivered a record-breaking 12,045 Mercedes-Benz Cars to customers in Malaysia and by this confirming our position as the leading premium brand. Our locally produced vehicles, especially the new E-Class and the GLC have been our growth drivers.
Dr Weidner (third from left), together with (from left) Mercedes-Benz Services Malaysia, Managing Director, Mike Ponnaz; Mercedes-Benz Malaysia, Vice President, After Sales, Heinrich Schromm; and Raine, at the Mercedes-Benz Malaysia 2017 full year performance press conference.
"We are thankful that our customers have put their confidence in our premium products. With our innovative mobility solutions, digitalisation initiatives as well as upcoming product highlights, we are confident of continuing on this success path,” said Mercedes-Benz Malaysia, Sales & Marketing, Vice President, Mark Raine.
For FY2017, MBM’s sales was driven by the locally produced limousines which recorded 7,041 units sold.
This was followed closely by the Mercedes-Benz SUVs with 2,599 units sold, spurred by the introduction of the locally produced Mercedes-Benz GLC 200 and GLC 250. Growth within this segment is expected to continue.
The Mercedes-Benz compact cars recorded a total of 2,031 units sold, while the aspirational Mercedes-Benz Dream Cars, also known as the brand shapers, recorded a total of 374 units sold.
The exceptional demand for Mercedes-Benz vehicles in Malaysia was achievable through the 17 product launches that excited fans throughout 2017.
One of the key highlights during the year included celebrating 50 years with AMG.
MBM marked the celebration by launching six new 43 series models namely, the Mercedes-Benz E 43 4MATIC, SLC 43, C 43 4MATIC, C 43 4MATIC Coupe, GLC 43 4MATIC, GLC 43 4MATIC Coupe and later, the AMG GT R.
Nicol posing with an AMG GLA 45 during a driving experience in Sepang last year.
Meanwhile, Datuk Nicol David joins the Mercedes-Benz Malaysia family as a passionate enthusiast of Mercedes-Benz cars and lifestyle.
With her sporting success, excellence in her field, commendable social engagement, charismatic personality and unassailable determination, David perfectly represents the values upheld by Mercedes-Benz, indeed the foundation of the brand and all it stands for.
“I am excited to be collaborating with Mercedes-Benz as a brand ambassador. The values of the brand mirror my own, I accept nothing but the best of myself and always strive for excellence without compromise.
"The Mercedes-Benz GLA has to be my favourite, being the perfect combination of practical, dynamic and great to look at. It’s perfect for my active lifestyle and can take all my squash gear with ease, not to mention convenient for zipping through the city,” said David.
