KUALA LUMPUR: Mercedes-Benz Malaysia and NZ Wheels have unveiled the world’s largest Stars@Mercedes-Benz.
The combination of Stars@Mercedes-Benz with the latest retail brand presence also makes it the first of its kind globally.
"Together with our trusted partner NZ Wheels, Stars@Mercedes-Benz Bangsar complemented by the latest Mercedes-Benz retail brand presence is unprecedented as it embodies our vision to transform retail spaces into immersive lifestyle destinations," said Mercedes-Benz Cars Malaysia CEO and president Amanda Zhang.
"This showroom doesn’t just showcase vehicles; it celebrates the refined lifestyles of those who drive them, setting a new standard in luxury retailing in Malaysia.”
Designed as a pioneering urban concept, the Stars@Mercedes-Benz Bangsar showroom by NZ Wheels showcases the most exclusive models from Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and the iconic G-Class, uniting the brand’s pinnacle of luxury under one roof.
Central to the concept is an emphasis on exclusivity and personalisation performed by dedicated sales experts who have been specially trained for each luxury brand.
Spanning 1,800 sq metres, Stars@Mercedes-Benz Bangsar combines expansive showroom floors with private customer rooms, interactive digital interfaces, and lifestyle-focused amenities.
Strategically located in Bangsar, the space is purpose-built to serve Kuala Lumpur’s high-net-worth communities and surrounding neighbourhoods.
With an investment of RM5mil by NZ Wheels, the showroom features a two-floor area where customers can enjoy immersive dedicated zones showcasing the exclusive Mercedes‑Maybach, Mercedes-AMG, the iconic Mercedes-Benz G-Class, and flagship Mercedes-Benz range.
The showroom can be transformed into one distinct brand world within just 30 minutes.
Modular wall systems, brand-specific logos, and additional design features tailored to the identity of Mercedes-AMG, Mercedes-Maybach, G-Class, or Mercedes-Benz elevate the space’s luxurious ambiance.
A standout feature on this floor is the Manufaktur area, where customers interested in bespoke vehicle customisations can explore a wide range of samples and options.
Adding to the immersive experience, large digital screens present high-quality audiovisual content.
A café-style lounge provides a relaxed atmosphere, while exclusive customer engagement rooms equipped with digital media tools advocate personalised consultations.
There is also the dedicated AMG Performance Centre, where an exclusive AMG display area invites customers to experience the thrill and emotion of the Mercedes-AMG brand.
“This new showroom is a pride and joy that underlines the commitment of NZ Wheels and Mercedes-Benz Malaysia to bringing a new level of luxury retail experience to customers in Bangsar and beyond. It is a place where innovation meets elegance, allowing every customer to feel valued and inspired,” said Naza Automotive Group group chairman Datuk Jasmy Ismail.
The facility includes a 50 kW DC fast charger, alongside a streamlined digital handover area that enriches the vehicle delivery process.
Complementing this showroom, a forthcoming 2S service center in Jalan Genting Klang/Setapak is scheduled to open in the second quarter of 2026.
NZ Wheels’ network now spans four locations — Klang, Johor Baru, Setapak, and Bangsar — reflecting a total investment of RM20mil.
