KUALA LUMPUR: Mercedes-Benz Malaysia has announced the appointment of Bettina Plangger as its vice-president and head of marketing and sales for Mercedes-Benz Cars Malaysia and SEA II effective April 17.
She takes over from Micheal Jopp who had completed his tenure in Malaysia since his appointment at Mercedes-Benz Malaysia in 2019.
Plangger was previously the Head of Sales of Passenger Cars for Munich, Germany.
She started her career in 2000 at Daimler AG and worked in product management.
She also held various positions in marketing and sales including market management responsibility for the Eastern European markets of Hungary, Slovakia, Romania and Serbia.
In 2016, she was appointed as Head of Sales at Fleetboard, where she was responsible for 35 markets
globally.
In 2018, Plangger took over Mercedes-Benz‘s owned retail in Augsburg and was instrumental in implementing the new retail brand concept at all customer touchpoints.
During her tenure, Plangger was instrumental in implementing the brand’s luxury strategy and led her team to top-ranking positions in sales and customer satisfaction.
Plangger said: “This is indeed an opportune time as the Malaysian automotive industry is undergoing dynamic progress, especially with the country steering towards electric mobility.
“I’m excited and truly geared up in engaging with our leadership team locally and globally, aligning with our Ambition 2039 towards the future of mobility, in support of the sustainable and digitisation of the Malaysian automotive market,” she said.
