Mercedes-Benz Malaysia honours exceptional performance

KUALA LUMPUR: Mercedes-Benz Malaysia recently hosted its annual Service Excellence Award (SEAward) in Ho Chi Minh City, Vietnam.

The event honoured the exceptional performance of its retail partners from across the region.

The event brought together more than 600 delegates both physically and virtually representing the Mercedes-Benz South East Asia II (SEA II) markets – including Malaysia, Singapore, Brunei, Indonesia, Philippines, Sri Lanka, Bangladesh, Cambodia, French Polynesia, Laos, Myanmar, and New Caledonia.

Mercedes-Benz Malaysia CEO and president Amanda Zhang and head of region, SEA II, said, “At Mercedes-Benz, we are committed to delivering a luxurious customer journey at every touchpoint. Our people are at the core of this experience, and it’s essential that we continue to recognise and celebrate their contributions.”.

Mercedes-Benz Cars Malaysia & SEA II vice president of customer services Edmin Naidoo stated, “The Service Excellence Award is more than a celebration — it’s a testament to our relentless pursuit of excellence, innovation, and exceeding customer expectation across the region."

This year’s ceremony highlighted achievements across four key categories: the Platinum Star Award, General Distributor Award, and the highly coveted Super League and Champion League Award for the respective countries.

The award ceremony is part of the brand’s ongoing commitment to recognise Retail Service Personnel who have excelled in delivering top customer satisfaction by providing the Best Products, the Best Service, and the Best Customer Experience to Mercedes-Benz owners.

A key highlight of the evening was the presentation of the Mercedes-Benz Champion League Award to Hap Seng Star Kinrara from Malaysia, PT Suri Motor Indonesia, and Cycle & Carriage Industries Pandan Loop from Singapore.

Meanwhile the Super League Award was presented to Hap Seng Star Kota Kinabalu from Malaysia and PT Hartono Raya Motor Surabaya from Indonesia.

This Mercedes-Benz Regional Service Excellence Award programme was conceived with the aim of motivating retail service personnel.

With over 2,000 service personnel, this programme continuously raises the bar and standards of service excellence throughout the region.