KLANG: Mercedes-Benz Malaysia has rolled out Star Elegance – a first-of-its-kind lifestyle retail concept within the automotive industry, debuting at Hap Seng Star Bukit Tinggi.
The introduction of Star Elegance is strategically aligned to insights gathered from comprehensive focus groups of close to 400 Mercedes-Benz Malaysia's customers surveyed recently.
Key insights indicated that 94% of the customers find a lifestyle retail concept interesting and 91% of the customers would patronise a lifestyle shop while their vehicle is being serviced.
With the Star Elegance, customers can now start to enjoy a nail spa amongst other wellness services to be introduced.
The retail concept, to be expanded over several phases, is expected to enlist new brands and collaborators to offer a repertoire of luxury retail services in the near future.
Customers can enjoy existing amenities like the Mercedes-Benz Café for a refreshing cup of coffee or shop from a range of eco-conscious collection that reflects the brand’s commitment to sustainability.
Other services include EV charging solutions, and the Mercedes me App Digital Extras.
Meanwhile, Mercedes-Benz Card owners are entitled to enjoy perks such as a 10% discount on parts, merchandise and accessories, as well as 10x TreatPoints at the Hap Seng Star Bukit Tinggi.
Amanda Zhang, CEO & President of Mercedes-Benz Malaysia said, “The Star Elegance concept seamlessly blends innovative retail experiences with meticulously curated lifestyle elements, creating a holistic and unprecedented luxury experience for our customers.”
Edmin Naidoo, Vice President of Customer Services at Mercedes-Benz Cars Malaysia, reaffirms that, “Star Elegance epitomises our commitment to delivering the pinnacle of customer experience and setting new standards in luxury automotive solutions. This initiative underscores our unwavering dedication to meeting the diverse and sophisticated needs of our esteemed customers, solidifying Mercedes-Benz as the premier choice in luxury automotive.”
