After five years in a row at number eight, the star now shines as the seventh most important brand in the world.
The renewed increase in brand value by nine percent underlines the company's consistent transformation into an iconic brand that impresses with its exceptional aesthetics, innovative technologies and integrated sustainability.
“The latest increase in our brand value is a first-class achievement by the entire Mercedes-Benz team, which makes us all very proud. The result is both a confirmation and an incentive for us: we are continuously building on our brand heritage to shape the future – with the goal of creating the most desirable cars in the world,” said Bettina Fetzer, Vice President Communications & Marketing Mercedes-Benz AG.
US brand consulting company Interbrand has been researching and analysing the most valuable brands in the world since 1999. The top 100 are included in the annual “Best Global Brands” study, which examines all candidates according to three criteria: “Financial performance of the brand's products or services”, “Role of the brand in the purchase decision process” and “Strength of the brand with regards to “Securing the company’s future earnings”.
Interbrand was the first company to develop a brand evaluation method that was certified according to ISO 10668. The international standard set benchmarks for evaluation and meets the requirements for precise monetary brand classification.
