Mercedes' G-Class leaves mud behind to become Fashion Week art work

By dpa | 22 February 2023


LONDON: Mercedes' enormous G-Class is taking an unusual detour onto the catwalk, and together with fashion brand Moncler, the manufacturer has pimped its off-roader into a work of luxury fashion and sent it to Fashion Week in London.

In a tribute to Moncler's shiny ribbed puffer jackets, a convertible version of the G-Class has been given huge shiny tyres and a soft top in the same look as the fashion house clothes, according to the manufacturer.

Besides looking like a designer handbag on wheels, the "Project Mondo G" design is full of peculiar contrasts, and while the paint on the G-Class is matt, the buffer decals shimmer and sparkle brightly in the headlights.

Ein neues Universum entdecken: Mercedes-Benz und Moncler enthüllen PROJECT MONDO G Discover A New Universe: Mercedes-Benz and Moncler reveal PROJECT MONDO G


The soft, wavy shapes of these elements also stand in stark contrast to the clear, angular design of the G-Class, says Mercedes design chief Gorden Wagener, praising this contradiction as particularly inspiring.

Officially, the project is only about exploring new ideas, but Sales Director Britta Seeger is already hinting that there could be more to come soon.

Ein neues Universum entdecken: Mercedes-Benz und Moncler enthüllen PROJECT MONDO G Discover A New Universe: Mercedes-Benz and Moncler reveal PROJECT MONDO G


And a look at recent automotive history supports this assumption: About 10 years ago, Daimler's Smart designers initiated a very similar project with the US artist Jeremy Scott - and then actually produced a limited series of the small car with the fashion designer's famous angel wings.

Ein neues Universum entdecken: Mercedes-Benz und Moncler enthüllen PROJECT MONDO GDiscover A New Universe: Mercedes-Benz and Moncler reveal PROJECT MONDO G

Ein neues Universum entdecken: Mercedes-Benz und Moncler enthüllen PROJECT MONDO GDiscover A New Universe: Mercedes-Benz and Moncler reveal PROJECT MONDO G

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