LOS ANGELES: The Mercedes-Maybach S-Class is the hero vehicle in the upcoming "The Devil Wears Prada 2" movie.
Maybach has announced a collaboration with 20th Century Studios' "The Devil Wears Prada 2" – a remarkable full-circle moment.
Two decades ago, the Mercedes-Benz S‑Class was prominently featured in the original 2006 film.
Now, with the highly anticipated sequel arriving in theatres May 1, the brand returns to the world of "The Devil Wears Prada".
A one-of-a-kind "Devil Wears Prada 2"-themed Manufaktur Mercedes-Maybach S-Class will be produced for premiere activations and marketing events.
"The Devil Wears Prada 2' is the perfect stage for our Mercedes‑Maybach S‑Class. After 20 years, we celebrate the film's return with an equally stylish and prominent placement of the vehicle," said Mercedes-Benz AG vice president digital and communications and investor relations Christina Schenck.
"With its sophisticated design and uncompromising excellence, the Maybach brand mirrors the self‑confident elegance embodied by the film's main characters. Beautiful cars are timeless – and they never go out of style," added Schenck.
"In ‘The Devil Wears Prada 2,' the art of the arrival is critical. We are thrilled to collaborate with Maybach, a brand where uncompromising craftsmanship meets timeless luxury," said Disney EVP partnerships, promotions, synergy and events Lylle Breier.
Complementing this flagship placement, the Mercedes-Benz lineup – including the S-Class, GLE, and all-electric G-Class – demonstrates the German marque's commitment to building the most desirable cars in every segment.
The authentic vehicle integration of Mercedes-Maybach and Mercedes-Benz ensures significant brand visibility and prestige association within a high-aspirational, luxury-focused demographic across key global markets.
