ZURICH: MG Motor has established a new subsidiary, MG Motor Switzerland GmbH, effective July 1, 2026.
The new subsidiary will assume direct responsibility for sales, aftersales services, and brand operations across Switzerland.
The move from an importer-led model to a wholly owned and locally managed operation marks a major milestone in MG’s continued European expansion.
“This marks a significant new chapter for MG’s journey in Europe,” said MG UK and Europe managing director William Wang.
“Switzerland represents an important market with strong long-term potential, and our continued investment reflects both our confidence in the opportunities ahead and our commitment to accelerating MG’s growth across the region. As we look to the future, we remain focused on strengthening our presence in key European markets while continuing to deliver innovation, accessibility, and value to our customers.”
Backed by Chinese automaker SAIC Motor, MG combines over a century of design, British heritage, and global innovation.
MG Motor says that through MG Motor Switzerland GmbH, the company will further enhance its responsiveness to local market dynamics, deepen customer engagement, and ensure more consistent execution across its product, brand, and commercial strategies.
MG has also reinforced its long-term investment in Europe through the opening of a new European Engineering Centre and the introduction of its first mass-produced SolidCore Battery and Hybrid+ technologies.
These developments form part of MG’s broader “In Europe, For Europe” strategy, focused on delivering products and technologies tailored specifically to European customers and driving conditions.
Earlier this year, MG Motor celebrated the delivery of its one millionth customer vehicle in Europe.
Since 2011, when MG returned to its UK home market with the launch of the MG6, it has become one of Europe’s fastest-growing automotive brands, supported by more than 1,300 dealer partners across 34 markets.
Recent highlights include the launch of the MGS5 EV (electric vehicle) and the European debut of the technology-led MG IM range.
In the final quarter of 2025, MG introduced the MGS6 EV, a spacious and versatile electric SUV designed to make advanced mobility more accessible.
This year, the new 2026 MG4 EV, MG4 EV Urban, and MGS9 PHEV - a seven-seat SUV - have already received strong market recognition, while the award-winning MG Cyberster continues to showcase the brand’s bold design language.
