KUALA LUMPUR: Michelin Malaysia has launched two tyre ranges, namely the Primacy 5 energy, and Pilot Sport 5 energy.
The Michelin Primacy 5 energy is billed as the triple-A tyre with the longest life in its segment, while the Michelin Pilot Sport 5 energy is the double-A tyre inspired by motorsport heritage.
Both ranges are designed to fit all vehicle types.
Michelin Malaysia, Singapore, and Brunei managing director Florentin Odenwald said, "These new tyre ranges deliver energy efficiency across all applications while maintaining sustainable performance from the first to the last mile, reinforcing Michelin’s commitment to safer, more efficient, and more sustainable mobility.”
“The Malaysian automotive landscape is changing rapidly, with EV adoption accelerating, SUVs dominating the roads, and drivers expecting more from every component of their vehicle. The tyre ranges from Michelin are our direct response to that shift,” he added.
As Michelin’s first AAA premium tyre line, the Primacy 5 energy achieves the highest European A-label rating for external noise, wet grip, and rolling resistance.
It also delivers exceptional longevity that translates into more mileage for both fuel and electric vehicles.
The Primacy 5 energy offers benefits including a quiet and more comfortable ride, thanks to Michelin Silent Rib Gen-3 and Michelin Piano Acoustic Tuning that minimise the noise generated on both new and worn tyres.
Also, there is improved wet braking performance both when new and worn, supported by Michelin MaxTouch that maximises contact with the road and evenly distributes the forces of acceleration, braking and cornering to extend tread life, without compromising safety.
Users of the Primacy 5 energy also enjoy optimised energy efficiency enabled by Michelin Slim Belt, featuring thinner top belts with less raw materials at equivalent strength that improves fuel consumption or battery range for electrical vehicles; combined with the high-performance Michelin Energy Passive 2.0 compound that ensure excellent longevity.
The Michelin Primacy 5 energy will be available in 19 sizes for 18- to 21-inch wheels, with retail prices ranging from RM614 to RM1,624.
Meanwhile, born from its motorsport legacy, the Pilot Sport 5 energy is Michelin’s first sport tyre with double European A-label rating for wet grip and rolling resistance.
The Pilot Sport 5 energy offers benefits inlcuding Michelin Dynamic Response that ensures optimum transmission of steering control onto the road, and Michelin Piano Acoustic that minimise the noise generated on both new and worn tyres, for a quieter drive.
Also, Michelin MaxTouch maximises contact with the road and evenly distributes the forces of acceleration, braking and cornering to extend tread life, without compromising safety.
Users of the Pilot Sport 5 energy enjoy optimised energy efficiency enabled by Michelin Slim Belt that improves fuel consumption or battery range for electrical vehicles; complemented by Michelin Bi-Compound, featuring Michelin Grip Adaptive compound in the centre for superior grip on dry and wet roads, and Michelin Energy Passive compound on tread shoulders to reduce energy consumption for longer ranges or better fuel economy.
Featured across both new premium tyre ranges is the 360-degree application of the Michelin Premium Touch technology, covering the entire sidewall circumference to create a luxurious visual effect.
Thanks to Michelin’s exclusive and patented technology, a velvet-effect microtexture reveals a refined matte black finish.
The Michelin Pilot Sport 5 Energy will be available in 17 sizes for 18- to 21-inch wheels, with retail prices ranging from RM930 to RM2,006.
