MIDA and Chery forge strategic alliance

KUALA LUMPUR: The Malaysian Investment Development Authority (MIDA) and Chery Corporate Malaysia Sdn Bhd have launched the Chery Premier Supply Chain Synergy programme.

This programme is billed as marking a transformative milestone for Malaysia's automotive industry.

The strategic initiative, which is supported by the Ministry of Investment, Trade and Industry (MITI) and the Malaysia Automotive Robotics & IoT Institute (MARii), brought together 12
leading Chery technology suppliers from China and 23 Malaysian suppliers.

MIDA CEO Datuk Sikh Shamsul Ibrahim Sikh Abdul Majid highlighted the significance of the programme in realising Malaysia’s National Automotive Policy (NAP) 2020.

“We aim to unlock mutually beneficial opportunities that drive growth and innovation, aligning perfectly with NAP 2020's objectives of promoting local vendor development, supporting next-generation vehicles (NxGV), and incorporating Industry 4.0 practices," he said at the launch event held recently at MIDA Sentral, Kuala Lumpur.

Chery Corporate Malaysia executive vice president Leo Chen said, "This collaboration reflects Chery’s commitment to championing localisation and fortifying our supply chain ecosystem in Malaysia."

"This initiative represents our long-term vision to build an integrated, future-ready supply chain that drives mutual advancement and strengthens Malaysia’s position as a competitive and innovative automotive hub in the region,” added Chen.

A highlight of the launch event was Chery's presentation of the upcoming Chery Smart Auto Industrial Park in the Beringin High-Tech Auto Valley, which is set to become Chery's manufacturing cornerstone in the region.

The event also saw the signing of four strategic memoranda of understanding (MoUs) where Multi-Code Electronics Industries (M) Bhd would collaborate with Wuhu Atech Automotive Electronics Co Ltd and Cheling Smart Mobility Technology (Wuhu) Co Ltd, while Chery Corporate Malaysia Sdn Bhd would work with Zhejiang Wanliyang Co Ltd and Wuhu Qida Power Battery Systems Co Ltd.

These collaborations will focus on automotive components, technology transfer, and joint investments.