MINI is using the opportunity to showcase the MINI Concept Aceman featuring an additional exclusive vehicle mode known as Pokémon Mode"
During gamescom, Pikachu, the iconic character from Pokémon, takes over the OLED display as the new central instrument when operating the Experience Mode toggle.
Through advanced projection technology, the animation also extends across the dashboard, front doors and apron projection.
In the animated loop, the Poké Ball first appears in the OLED display and moves, then opens in a blue glow that moves impressively from the OLED display via the dashboard and the light bar of the doors as well as the apron projection through the vehicle interior.
In another loop, Pikachu appears in the display at the start. The famous electric Pokémon launches a bright yellow lightning attack that also travels through the vehicle via the interior doors as well as the apron projection.
The design team behind the one-off MINI Concept Aceman for gamescon have also created an exclusive MINI Art Toy for the event. Like the concept car, the MINI Art Toy embodies agility and a self-confident presence.
The X-O symbols, for example, are reminiscent of the interior design as well as the playfulness of the MINI Concept Aceman and ties in with gamescom and the huge gaming scene.
In addition to the MINI Concept Aceman, the concept car will also be presented as an Action Pack at gamescom 2022.
In the clear box packaging typical for action figures and with special design features, like a Poké Ball in the centre of the wheel rim, the unique MINI Concept Aceman Action Pack becomes the ultimate collectible for MINI fans and gaming enthusiasts.
Pokémon is one of the most successful entertainment franchise which first launched in 1996 in Japan, with the release of Pokémon Red and Pokémon Green.
The video games capture the wonder of discovering, collecting and training Pokémon when taking on the role as a Pokémon Trainer.
Parallel to the premiere of the MINI Concept Aceman at gamescom, the company is launching the MINIverse and creating a digital world in which the MINI community can playfully discover the new concept car.
The convention will gather gaming fans from all over the world on 220,000 square metres of exhibition space, around 1,100 exhibitors and hundreds of thousands of gaming fans from all over the world.
