MINI JCW conquers legendary “Tail of the Dragon”


ASHEVILLE, North Carolina: With 318 bends over 17.7km, the "Tail of the Dragon" is considered one of the most dangerous roads in the world.

On the border between North Carolina and Tennessee, the MINI John Cooper Works impresses with top-performance and agility.

Drivers also enjoyed picturesque scenes, typical of the Great Smoky Mountains.

Still, the Tail of the Dragon repeatedly reveals its relentless side, effortlessly shaking off overconfident drivers.

At the "Tree of Shame," located at the start of this perilous stretch of tarmac in the "Deals Gap" car park, hang the relics of mobile overestimation: bodywork parts, mirrors, wheel trims, and motorcycle fuel tanks.

Weighing 1,330kg, the MINI JCW combines firm body control with noticeable lightness.


The direct steering, responsive brake pedal feel, balanced axle load distribution with short overhangs, and low centre of gravity form a dynamic unit, which reveals its full potential in demanding bends.

Thus, this dangerous stretch of tarmac becomes a place of concentrated, maximum driving pleasure.

The powerful 2.0-litre four-cylinder TwinPower Turbo petrol engine delivers 170kW/231hp and 380Nm.

The MINI JCW accelerates from 0 to 100kph in 6.1 seconds.

Meanwhile, 18-inch wheels in the JCW Lap Spoke two-tone design with sports tyres ensure maximum traction even in challenging driving situations.

The frequency-selective dampers with a special JCW application resolve the demanding conflict between dynamics and comfort.


The sports braking system, with 17-inch brake discs at the front and 16-inch discs at the rear, provides reliable deceleration when approaching corners.

The camber angle at the front axle is increased by 30 arc minutes (0° 30') compared to the MINI Cooper C and MINI Cooper S, allowing for higher cornering speeds.

Fast gear changes of the dual-clutch sport automatic transmission enable clean acceleration out of tight bends.

In the MINI JCW models, this is further refined by the manual use of the two shift paddles.

JCW sports seats guarantee secure lateral support even on demanding road sections.

Thanks to the exclusive "JCW" driving mode with live displays of torque, G-forces, and current engine output, drivers always have all relevant data in view.


The clearly designed cockpit is structured by the JCW sports steering wheel, the high-resolution OLED display, and the MINI-typical toggle switch strip.

The central instrument, with a premium glass surface and a diameter of 240mm, constantly provides all relevant vehicle data and can be conveniently operated by both driver and front passenger.

The interior also exudes sportiness in every fibre.

The knitted surface of the dashboard, with its black and red pattern, recalls the motorsport heritage of the MINI JCW.

The standard Harman Kardon sound system further intensifies the driving experience.

The exterior emphasises the sporting ambitions of the MINI JCW.

The Ocean Wave Green paintwork, paired with the black roof and black mirror caps, makes the MINI a head-turner in any environment.

The JCW bodykit, with aerodynamically optimised components such as the front splitter, rear spoiler, and rear diffuser, not only gives the MINI JCW a dynamic appearance but also generates downforce.

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Autos MINI