MINI says its new Charismatic Simplicity design language focuses on the essentials.
“With our new Charismatic Simplicity design language, we are completely rethinking the iconic MINI. Our purist, progressive approach combines the simplicity of functional elements with the emotionality that MINI is renowned for,” says Oliver Heilmer, head of MINI Design.
The circular central instrument display iconic of MINI, will be reinterpreted as an OLED display in the upcoming model family.
MINI is the world’s first car manufacturer to offer a touch display with a fully usable round surface.
The OLED display has a diameter of 240mm and combines the functions of the instrument cluster and the on-board monitor.
The touch control user interface also controls the integrated infotainment and climate functions.
The steering wheel of the next model family was also fundamentally redesigned.
The standard version comes with a two-spoke design.
The optional version adds a distinctive fabric finish.
The range of seats is equally diverse.
Laminated seat side panels show the attention to detail.
Armrests are integrated into the seats for the first time.
The completely redesigned light-alloy wheels feature an illusion of size, which is further emphasised by the outward-pointing spokes.
The pared-back, two-dimensional wheel design contributes to improved aerodynamic qualities and increased range with its somewhat compact, two-dimensional design.
