KUALA LUMPUR: Mitsubishi Motors Malaysia today named Shinya Ikeda as its new chief executive officer.
He succeeds Tomoyuki Shinnishi, who had served in the role since October 2016.
Ikeda officially assumed office in Malaysia on Oct 11.
Prior to this, he worked at Mitsubishi Corporation, Japan acting as the General Manager in its automotive business field since 2019.
Ikeda started his career in Japan in 1995. He joined Mitsubishi Corporation in 2008 and his first assignment was to manage the automotive business investment in Malaysia.
From March 2009 to May 2012, Ikeda served as the chief financial officer and general manager of Mitsubishi Motors Malaysia, leading new business development.
Ikeda has since held various leadership roles and experience in automotive and finance businesses within Mitsubishi Corporation and across markets such as Japan, Indonesia, Russia, and Germany.
“I am excited to join Mitsubishi Motors Malaysia’s team. The company has grown from strength to strength and has now become one of the nation’s leading automotive brand.
"As announced in the Mitsubishi Motors Corporation (MMC) Mid-Term Business Plan last year, MMC will continue to focus on the Asean market and particularly Malaysia as the country is one of the most important markets in the world to expand the Mitsubishi brand presence.
"I look forward to working with the team."
During Shinnishi’s tenure, the company introduced a host of models including the new Triton and Xpander seven-seater crossover.
Under his leadership, the Xpander became the No. 1 non-national MPV and Mitsubishi Motors became the country’s top three non-national brand in Malaysia.
