KUALA LUMPUR: The Mitsubishi Xforce Roving Cloud campaign aims to deliver an interactive experience inspired by the confidence the SUV (sport utility vehicle) provides when driving on wet roads.
The Xforce features first-in-class Wet Mode, which works together with Active Yaw Control to support greater driving confidence in wet conditions.
Running from Oct 16 to Nov 29, 2026, the Xforce Roving Cloud will travel across selected hotspots every Friday, Saturday and Sunday.
Along the way, members of the public can get a closer look at the Xforce and, during selected sessions, experience the vehicle for themselves through a test drive.
At the heart of the campaign is a specially created Roving Cloud display featuring an active water-drop mechanism, designed to bring wet-weather driving confidence to life in an unexpected way.
As part of the campaign, Mitsubishi Motors Malaysia (MMM) is introducing the Xforce Roving Cloud: Snap & Win Contest, inviting Malaysians to keep an eye out for the Roving Cloud, snap a photo and share their sighting on social media.
Joining is easy: spot the Xforce Roving Cloud, snap a photo with it and share it on Instagram or Facebook Stories with #XforceRovingCloud.
Participants must also tag and follow Mitsubishi Motors Malaysia’s official Instagram or Facebook page.
The contest will take place in two waves:
Wave 1: Oct 16 – Nov 1, 2026
Wave 2: Nov 13 – Nov 30, 2026
Winners will be announced on Nov 6 and Dec 3, 2026, respectively.
A total of 20 winning entries will receive exclusive prizes worth up to RM10,000, including camping storage boxes, cooler boxes, camping wagons, Poler utility chairs, camping inflatable beds and Touch ’n Go pins worth RM50.
The Xforce Roving Cloud will be touring the following areas:
Members of the public can visit the Xforce Roving Cloud microsite https://www.mitsubishi-motors.com.my/roving-cloud/ to find out the exact locations, time and latest schedule of the Roving Cloud.
The dedicated microsite will also carry the latest campaign information and updates.
