KUALA LUMPUR: Motul Malaysia and MR Lubricant Sdn Bhd recently celebrated a decade of a successful partnership with a 10-year anniversary gala dinner.
The black-tie event brought together 85 trusted dealers from across the Northern and East Coast regions to Genting Highlands.
"This 10-year milestone belongs to every dealer, every team member, and every partner who believed in our vision. When we started, we were small in size but never in ambition. Today, we stand here because of the trust our dealers placed in us and the guidance Motul Malaysia provided throughout our journey,” said MR Lubricant co-founder and operations director Alvin Toh.
Motul Malaysia general manager Ravi Shankar said, "MR Lubricant's journey from their humble beginnings as our official Motul Tekma heavy duty diesel engine oil distributor in 2016 to becoming a comprehensive distributor for our passenger car engine oil range across Northern and East Coast Malaysia has been nothing short of remarkable."
"Their commitment to excellence, coupled with their passion for motorsports, perfectly embodies the Motul spirit. As we look ahead to their new integrated facility in 2026, we see not just infrastructure expansion, but a testament to sustainable growth built on trust, performance, and shared values."
The gala dinner featured dealer appreciation awards recognising outstanding partnerships and the dealers' vital role in helping MR Lubricant deliver exceptional service to customers across the Northern and East Coast regions.
The evening included a live band performance, an innovative AI (artificial intelligence) photo booth capturing memories from the celebration, and an exciting lucky draw with generous prizes.
The event also showcased the French lubricant brand's commitment to innovation in automotive lubrication technology.
As a global leader with deep roots in motorsport excellence, Motul has recently strengthened its partnership with McLaren Racing, serving as the official lubricants partner for both the McLaren Formula 1 Team and McLaren Endurance Racing's FIA World Endurance Championship programme.
This collaboration sees Motul providing advanced lubricants for engines, transmissions, and differentials.
Combined with Motul's long-standing partnership with the 24 Hours of Le Mans since the 1950s and its role as official lubricants partner of the FIA World Endurance Championship since 2016, this racing-proven expertise delivers cutting-edge solutions that set industry benchmarks for performance and protection.
Meanwhile, the Motul Eco-Tech 5W30 represents Motul’s latest advancement in 100% synthetic fuel economy engine oil.
Meeting the newest API SP and ILSAC GF-6A standards, this formulation delivers superior engine cleanliness, exceptional thermal stability, and outstanding fuel efficiency – particularly beneficial in Malaysia's stop-go traffic conditions.
Designed for modern turbocharged and naturally aspirated engines, the Motul Eco-Tech 5W30 provides protection while optimising performance.
Additionally, the Motul NGEN Hybrid engine oil addresses the unique demands of hybrid powertrains, ensuring optimal protection during frequent start-stop cycles and extended engine-off periods.
Workshops and retailers in the Northern and East Coast regions interested in joining the Motul dealer network are encouraged to contact MR Lubricant to explore partnership opportunities.
As an established distributor, MR Lubricant offers prospective partners product training, marketing support, and access to Motul's full range of premium automotive lubricants and maintenance solutions.
For dealership inquiries and partnership opportunities, contact MR Lubricant at mrlubricantsb@gmail.com or call 012-502 9090.
