For the French-based Motul, the race signified the resurgence towards a growing motorsport presence in the region, as it continued to support more events in the region in the coming years.
With this event being the first major motorsport partnership for Motul Asia Pacific since the relaxation of Covid-19 restrictions, Motul held exhilarating activities for its guests and members of the media circle.
Guests attended a new engine lubricant launch - the newly formulated 8100 Power - now officially available across Malaysia.
The 8100 Power was unveiled Motul Asia Pacific chief executive officer Lionel Dantiacq, Motul Asia Pacific chief marketing officer Carlo Savoca, Motul Malaysia country manager Ravi Shankar and Motul Southeast Asia and Oceania sales director Philippe Chul.
Another treat was exclusive pit tours from Craft-Bamboo Racing, hosted by team director Darryl O’Young and Malaysia-based Viper Niza Racing, signifying the long-standing relationship and constant support the French company has for the two teams through the years.
Given the high endurance of the Mercedes-AMG GT3 car driven by Craft-Bamboo Racing, and Viper Niza’s Aston Martin Vantage GT3, the use of Motul’s engine oil during the weekend highlighted the importance of high-performance products for a challenging 8-hour race under tough and sweltering conditions.
The highlight of the event for several guests was being able to take a lap around the circuit in Mercedes-AMG cars, driven by professional race drivers.
Motul was able to deliver a unique experience for its guests, as it continues to amplify the importance of connecting with its discerning customers on the ground at such events.
Savoca said Motul is aware of its responsibility to help teams and deliver flawless performances as it is the official lubricant sponsor for the endurance race.
“Looking ahead, our key focus this year will be to continue growing the brand regionally, and our continued commitment towards supporting Asian motorsport events will be a key pillar of our product development and marketing efforts,” he said.
