New boss at BMW Group Malaysia from Jan 2024

CYBERJAYA: BMW Group AG has appointed Benjamin Nagel as the new managing director and chief executive officer of BMW Group Malaysia effective Jan 1.

In a statement, the company said Nagel's appointment marked a new chapter in the company's leadership as he takes the reins from Hans de Visser who will take on a new role away from the premium automaker.

With over 20 years of remarkable experience within the BMW Group for the brands BMW and MINI,
Nagel is set to bring a wealth of expertise and innovation to his new role.

His most recent position was the Head of Sales for BMW Group South Africa since 2020, which was preceded by his role at BMW AG in Berlin as Head of Sales in 2018.

Nagel exhibited adept leadership in spearheading pioneering initiatives that continue to lead the premium automaker to new heights.

de Visser.
de Visser.

Reflecting on this transition, BMW senior vice-president Sales Regions Asia-Pacific, Eastern Europe, Middle East and Africa, Jean-Philippe Parain said:

"We are thrilled to welcome Benjamin Nagel as the new leader for BMW Group Malaysia. His extensive experience and proven track record in driving performance and innovation align seamlessly with our vision for bringing Sheer Driving Pleasure to Malaysia," he said.

During de Visser's tenure, BMW Group Malaysia solidified its position as a leading premium automaker for three consecutive years, as well as becoming the top electric vehicle provider in the country, achieving remarkable milestones in both market share and Malaysia customer satisfaction.
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