KUALA LUMPUR: The new Bridgestone Turanza 6 premium flagship tyre is billed as redefining comfort for passenger cars.
According to Bridgestone Malaysia, the Turanza 6 prioritises quietness, ride comfort, and wet grip as key performance improvements and builds on the success of the popular Turanza T005A.
Its performance enhancements, powered by Bridgestone’s Enliten technology, include an 8% reduction in noise levels and an 8% increase in ride comfort, delivering a quieter and more comfortable ride.
The tyre also benefitted from a 14% improvement in wet grip for increased handling confidence in challenging conditions.
Bridgestone’s proprietary Enliten technology enhances the core performance attributes such as longer lasting wear life and better fuel efficiency.
The Turanza 6 is also designed to meet the specific demands of EVs (electric vehicles).
Its low rolling resistance extends battery life and addresses range anxiety concerns, while its enhanced wear tolerance combats the increased weight and torque of EVs.
Additionally, reduced noise levels complement the near silent operation of EVs.
These features make the Turanza 6 more versatile tyre than its predecessor.
Also, compared to its predecessor, the Turanza 6 reduces newly sourced raw material usage during production and extends its wear life, resulting in a 16% reduction in CO2 emissions at the raw material stage.
Its improved rolling resistance decreases energy consumption while driving, leading to a 13% reduction in CO2 emissions per kilometer during the use stage.
“In line with Bridgestone Group’s mid-term business plan (2024-2026), we are further focusing on value creation, strengthening our premium passenger car tyre segment under the concept of
Create Good Tyres," said Bridgestone Malaysia managing director Michael Chung.
"The new Turanza 6 flagship tyre combines exceptional performance with sustainability-focused features, showcasing Bridgestone’s dedication to advancing safety, innovation, and environmental responsibility in the premium tyre segment."
"We are confident that the Turanza 6 will change what drivers can expect of a luxurious, comfortable, and quiet driving experience,” he added.
The Turanza 6 has a wide coverage of sizes from 14 to 21 inches for passenger cars.
Till August 31, 2025, under a sales promotion at Bridgestone authorised dealer stores, buyers of four Turanza 6 tyres in a single receipt will receive a limited-edition 2-in-1 convertible pillow blanket (while stocks last).
