Honda Malaysia gets new managing director and CEO

PETALING JAYA: Honda Malaysia has announced the appointment of new managing director and chief executive officer Hironobu Yoshimura which took effect from April 1.

Yoshimura replaced Madoka Chujo who has returned to Japan to assume a new role at Honda Motor Co Ltd in the Automobile Operations Sales Supervisory Unit, Sales Division.

Yoshimura comes with an extensive experience at Honda, totalling 34 years and has built his expertise in the areas of Corporate Planning, Business Planning, Marketing and After-Sales Services.

He has also held key roles in various countries including Japan, Thailand and Pakistan.

Before his arrival in Malaysia, Yoshimura was president and chief executive officer of Honda Atlas Cars (Pakistan) Ltd.

Yoshimura said he was excited to take up this new role at Honda Malaysia.

“This unique and diverse nation is truly an important market in the Asia and Oceania region for us at Honda.

“My predecessors have built the Honda brand to become the success that it is now in Malaysia; as the forerunner in introducing Honda’s advance technology in the region, launching exciting new models and leading the Non-National Passenger Vehicle segment for many years.

“Most importantly, Honda Malaysia has persevered through and overcame many challenges over the years. I look forward to leading the Company in a post-pandemic business environment and to contribute positively towards the growth of the company,” he said,

He also said the Honda City, City Hatchback and Civic have been ranked No.1 in their respective segments for the first quarter of 2022.

During Chujo's brief tenure in Malaysia, the company managed to retain its No. 1 position in the Non-National Passenger Vehicle Segment for the eighth consecutive years since 2014.

She also successfully launched two all-new models - the City Hatchback in December last year and Civic in January 2022.