SHAH ALAM: The new Proton Saga continues to be the best-selling model in Malaysia, with another 6,047 units delivered in February 2026.
This brings its year-to-date sales to 16,332 units, an improvement of 69.8% over the previous year.
Meanwhile, the newest Proton model, the 2026 S70, saw 1,940 units sold in February.
The C-segment sedan was Proton’s second highest volume model, bringing year-to-date volume to 3,544 units, an increase of 51.5%.
In less than a month after the launch of the 2026 S70, about 5,000 bookings have been placed at dealers nationwide.
“2026 has started brightly for Proton with strong customer interest for our new range of models that offer a compelling mix of design, the latest technologies, efficiency, and value. At the same time, our efforts to improving the customer experience in the showroom and service centres is starting to pay dividends, further reinforcing our brand values," said Proton Edar CEO Datuk Abdul Rashid Musa.
“In the short-term, our most immediate challenge is to manage customer waiting times by increasing production and delivery numbers every month while maintaining product quality levels. With the investments made in our Tanjong Malim plant in recent years, we can meet the challenge, which should be proven by the sales numbers in the next few months,” he added.
Meanwhile, the Proton X50 B-segment SUV (sport utility vehicle) saw 1,842 units sold in February.
Year-to-date volume for the X50 is now at 4,271 units and 31.1% ahead of the previous year.
In February 2026, Proton also overcame a bearish market to deliver 13,566 units.
While the total is a 31% reduction compared to the previous month, the amount is a 20.8% increase over the same month in 2025, bringing sales for the first two months of year to 33,399 units, a jump of 57.9%.
Also, there are continued improvements in Proton’s customer service experience.
The brand’s Proton Link 2.0 app has received an update at the start of March, allowing users to book servicing appointments directly with Proton’s industry leading network of 3S/4S dealerships.
“New products boost brand visibility amongst car buyers but to ensure they stay with us, Proton has invested in initiatives to improve the brand experience for our customers. From spacious and comfortable showrooms with modern after sales facilities to an industry leading online experience, the aim is to make ownership a convenient and rewarding experience,” added Abdul Rashid Musa.
