It seems Rolls-Royce aims to electrify high society and the BMW-owned British maker will be selling the first EV in the ultra-luxury class from autumn onwards. Prices for this sublime form of "green" transport start at around US$420,000 (RM2mil).
The bluff-faced car was unveiled last Wednesday at Calistoga in California's wine-growing Napa Valley.
The coupé with the doors hinged backwards in the opposite direction to almost any other car on the road, measures 5.50 metres from front to back - about the same as a chunky pick-up truck.
The Spectre features the iconic Rolls-Royce upright grille, although its electric motor has no need of air cooling, and drivers peer over a traditionally long bonnet. Both grille and Spirit of Ecstasy mascot have been re-profiled aerodynamically for the electric age.
The Spectre runs on a 102 kWh battery, which is claimed to allow for a regal range of 500km and can be recharged with up to 195kW, according to the manufacturer.
Instead of the customary V12 petrol engine, the Spectre has two electric motors, one at each end.
A combined 430 kW/584hp and 900Nm of torque enable it to silently waft through the landscape or strike fear into hearts of sportscar drivers on the motorway.
Spectre dashes from a standstill to 100kph in a mere 4.5 seconds and keeps going until the 250kph mark comes up on the speedometer.
The car costs twice as much as its internal combustion-powered predecessor but loyal Rolls-Royce customers are unlikely to flinch at the price.
The Spectre also costs double what you pay for a BMW i7 limo, for example, with which it shares the drive technology and all-wheel steering.
These more common underpinnings are unlikely to put off potential buyers but those who order today will not be able to park one in their gravel drive until the year after next.
By then, the next electric Rolls-Royce should be ready. After all, the British no longer plan to fit combustion engines in their cars.
