JOHOR BAHRU: DRB-HICOM unit, Automotive Corporation (Malaysia) Sdn Bhd (ACM), launched its newly upgraded Isuzu showroom in Johor Bahru, marking another major step in the company’s nationwide transformation journey.
The showroom is the third ACM outlet to adopt the refreshed corporate identity, following the successful launches in Juru, Penang and Kuantan, Pahang in June.
ACM is also the largest Isuzu dealer in Peninsular Malaysia.
Launched by Isuzu Malaysia chief executive officer Tomoyuki Yamaguchi and DRB-HICOM's automotive distribution head Akkbar Danial, the outlet is designed to deliver an immersive, technology-driven experience.
Yamaguchi.
Visitors are welcomed with a large-format LCD display behind the reception counter showcasing Isuzu product highlights.
They are also guided through their journey using interactive tablets that provide up-to-date product information, replacing traditional brochures.
Akkbar.
A Digital Corner, equipped with Virtual Reality and Augmented Reality technology, allows customers to explore vehicle features and enjoy virtual test drives.
The showroom also features a newly enhanced vehicle delivery bay designed to provide a comfortable and memorable handover experience.
Among the key innovations are the successful implementation of the Workforce Management System, which streamlines service processes, improves staff productivity, and enables customers to receive real-time updates throughout their after-sales journey.
Additionally, the company will be introducing a new Customer Relationship Management system, which will provide personalised services, deeper customer insights and a more connected ownership experience.
Akkbar said the new CI and digital investments were not just about technology.
"They reflect who we are and what we stand for. We believe in building trust, moving fast with purpose, and driving innovation to continually delight our customers," he said.
