SYDNEY: Nismo brand’s presence in Australia will expand via a multi-phase plan, according to Nissan Motorsports and Customising Co Ltd (NMC), together with Nissan Oceania.
This means enhanced local access to authentic Nismo parts, accessories, heritage support, technical expertise and customer experiences.
At the heart of the plan is the establishment of Nismo Performance Centres in Australia, making the market one of the first outside Japan to bring Nismo Omori Factory expertise closer to local customers.
These centres will provide a direct link to Nismo’s Omori Factory in Japan, support advanced vehicle restoration programs, and feature factory-certified Nismo Meisters backed by Nismo’s global expertise.
The first local Nismo Performance Centre is targeted to open at Nissan Ferntree Gully in Victoria in the second half of 2026, with additional locations to be announced.
“Nismo represents one of the most authentic expressions of Nissan’s passion for performance, innovation and customer excitement,” said Nissan Motor president and CEO Ivan Espinosa.
“As we advance our long-term vision of mobility intelligence for everyday life, we will continue to deliver new experiences to our customers. The expansion of the Nismo brand in markets such as Australia is an important step in bringing exciting experiences to customers who value performance and authenticity.”
Nismo brand global head and NMC president and CEO Yutaka Sanada said, “Nismo’s global expansion is about bringing the brand closer to customers in the right markets, with the right products, services and experiences."
"Australia is a natural priority because of its mature performance culture, strong GT-R community and clear appetite for authentic Nismo heritage, performance parts, technical expertise and motorsport-driven experiences.”
NMC was formed in 2022 by integrating Nissan’s motorsports and customisation subsidiaries, uniting the Nismo brand’s performance and motorsports activities with Autech’s customisation expertise.
Nismo's announcement in December 2025 had outlined a significant global expansion strategy.
This includes plans to grow its restoration, restomod and parts businesses, initially focused on the legendary Nissan Skyline GT-R (R32, R33 and R34), with further vehicles and regional programs to follow.
The broader global strategy will also see the Nismo brand expand its footprint into more markets, increase its model lineup, evolve beyond traditional sports cars into new segments, and reinforce Nissan’s long-established “track to road” approach to motorsport-derived innovation.
